ERIPIO
ABOUT
This project was centred around the user and improving the epinephrine auto-injector experience. Skills such as human-centred design, CAD, systems thinking, and primary research analysis were used throughout.
PERSONAS & JOURNEY MAPS
Elliot Walker
Primary user
Age: 17
Frustrations:
- bulky, avoids bringing his device
- a stigma around medical devices, embarrassed
- he is unsure of upcoming expiry date
- expensive, a hassle to buy
Dr David Lyon
Secondary user
Age: 47
Frustrations:
- misuse of Epipen
- dated replace system which requires more money and effort
- wastefully disposing of a plastic Epipen
- medical services not being called fast enough
CURRENT USER JOURNEY MAP
PHASE 4:
RECOVERY FROM ANAPHYLAXIS
PHASE 3:
INJECTION FROM AUTOINJECTOR
PHASE 2:
LOCATING THE AUTOINJECTOR
PHASE 1:
TRIGGERING OF ANAPHYLAXIS
AUTOINJECTOR IS GIVEN TO HOSPITAL
AMBULANCE ARRIVES
MEDICINE IS FINALLY ADMINISTERED
AMBULANCE AND FAMILY IS FINALLY CALLED
STRANGER HELPS BUT NEEDS TO READ INSTRUCTIONS
USER DOESN'T HAVE STRENGTH TO ADMINISTER
USER LOOKS FOR AUTOINJECTOR
USER FINDS AUTOINJECTOR
USER GOES INTO ANAPHYLACTIC SHOCK
The personas were instrumental in understanding the crucial needs that needed to be addressed with the existing solution. These were two key personas that would come into contact with the product.
This journey map describes the negative experience and pain points identified with the current solution. This tool allows the designers to pinpoint features that need redesigning.
ADDED VALUE & RESEARCH FINDINGS
54% of participants thought their Epipen wasn't easy to carry
81% of participants had something negative to say about their Epipen
our customer's gains
solution
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sleek form and improved portability
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guaranteed safe dose and use
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seamless system to save money and time when purchasing
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No forgetting of expiry date
our customer's pains
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fear of misuse, pain and expiry
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no trust in strangers to use
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bulky, not portable and dated design
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costly, dated purchasing system
our gain creators
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slimmer form, familiar look and increased portability
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can be connected to existing wearable tech (expiry reminders)
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seamless refill system
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usable for strangers straight away
our pain relievers
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removed fear of misuse and stigma
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no time/money wasting repurchasing
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will be safe and properly used
-
contacts medical services
-
key-chain attachment means ultra portable
VALUE
PROPOSITION
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ERIPIO; a modern, improved auto-injector
identifying user needs
WHAT
HOW
WHY
a user-centred experience
The value proposition was used to communicate how the proposed solution would bring value to a user. Simon Sinek's Golden Circle diagram was also used to describe the core of the business, the 'why'.
Then commenting on the primary research performed, an interview was sent out to Epipen users and the data that came back was analysed and conclusions were made.
SYSTEM & APP
PURCHASING
REFILLING
The purchasing and refilling systems are detailed in order to understand the various components surrounding ERIPIO. The refilling process is particularly innovative as traditional auto-injectors are not refillable and are incredibly wasteful.
The app allows the heart rate to be tracked through a wearable and can contact emergency services for the user.
MANUFACTURE, CAD & USE
expiry window
speaker
audio button
injection button
safety flip cap
inner and outer spring
needle with medicine
bluetooth module
key ring
electronic and speaker module
Materials and manufacture will consist of injection moulded medical grade polypropylene as the device must be durable. Sustainability is considered as the device can be refilled rather than thrown away after one use.
SEQUENCE OF USE
PRESS BUTTON FOR AUDIO INSTRUCTIONS
FLICK THE CAP UP AND PLACE THUMB ON BUTTON
FIRMLY POSITION ERIPIO ON THIGH AND PRESS THE BUTTON
